Advertisement-Effect on impressionable mind
How can electronic media and print media affect a cause or incident was very much proved by the hype the world cup semi final got on 30th March 2011. Almost all offices were closed before time and people,old or young glued to the TV sets.This has not happened for the first time because in our country most of the times emotions become very powerful and the same is exploited by the market driven forces. It is right that this was a very important match between the two arch rivals but this was just another match for both the teams. It has been reported in newspapers that the tickets were sold in black and the rent of hotels and air fare went up many folds.The whole nation got united for one cause and the cause was that Indian team was playing against the Pakistani team.Would it have been the same hype if it was some other team than Pakistan? Does it not prove how emotional Indian people are and how easily these emotions can be exploited? Many may not agree with this and that is perfectly a...